Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG411 Mapping and Delivery Guide
Analyse direct marketing databases
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG411 - Analyse direct marketing databases |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to collect, enhance, cleanse and analyse, and utilise data for marketing purposes.It applies to individuals in entry level marketing roles who collect, analyse and store data such as customer or prospect lists, using databases in accordance with organisational procedures. Individuals undertaking these roles also analyse data to segment and profile prospective or existing customers, or to identify new direct marketing opportunities, prior to direct marketing offers being sent.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Collect data |
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Element: Enhance, cleanse and update data |
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Element: Analyse and use data for direct marketing purposes |
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